Max Pittion was a visionary who grew up in Oyonnax, a city at the foothills of the French Alps. At the turn of the 20th century,
Oyonnax was known for its combs, which were crafted from wood, cow horn and, eventually, celluloid. In the wake of World War II,
Max harnessed the potential of this new material and transformed his father’s comb-making business into one of the finest producers
of eyewear in the world; Pittion Lunetterie. Pittion produced frames for the Parisian fashion houses of Lanvin and Azzaro,
among others, and, in 1967, Max founded the Salon International de la Lunetterie, or SILMO, which continues to be the most prestigious
and well-attended eyewear fair in the world.